Our Strategy
Agrium entered Europe in July of 2008 with the 70% purchase of Common Market Fertilizers ("CMF"), a fertilizer distribution company with diverse operations across Western Europe and Central Europe. Agrium purchased the remaining 30% of CMF on July 1, 2010 and changed the name to Agrium Europe.
Our strategy for acquiring Agrium Europe was to ensure we could leverage the value from our Egyptian nitrogen facility (that we have 26% shareholding in and marketing rights to 1.2 million tonnes of Urea) by selling throughout the distribution channel in a high netback market and as part of our International growth expansion.
We have partnered with a seasoned management team across Europe (France, Italy, Germany, Bulgaria, Benelux, United Kingdom and Ireland) that provide us with local knowledge, contacts, languages and understanding of regulatory regimes
Agrium Europe provides us with a platform for our International distribution business and provides us with opportunity to bring diverse product offerings to the market such as our controlled release products.
Our core business remains distribution
Agrium Europe continues to provide:
- Purchasing from multiple suppliers
- Logistic support
- Financial coverage
- Exploring efficiencies together
- Advisory services
- Sales to many clients across Europe and Internationally
Our broader global presence will support our customers through
- Better marketing intelligence (information sharing)
- Larger global shipping presence
We are your access to market
- We are in the field
- We have local teams that understand the culture, language and regulatory requirements
- We have key industry and business knowledge
